The Relationship among Brand Image, Perceived Quality ,Perceived Value of Consumers’ Purchasing Intention.
碩士 === 健行科技大學 === 企業管理系碩士班 === 103 === Along with the change of time, for decades, the enterprises only required to adjust their selling price according to the demand to survive, and now, consumers are looking for not only the price, but also the value of the products or service they purchase. It i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39013587631398617849 |