The Influences of Microfilm on Travel Intention-The Case of "Find Love from the Heart" to Singapore Tourism

碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === With the advance of technology, microfilms has become a popular tool for advertisers to promote their products. Singapore Tourism Board also caught up with the trend. It distributed a microfilm, "Find Love from the Heart". The microfilm was starred...

Full description

Bibliographic Details
Main Authors: CHIA-HUI KUO, 郭佳惠
Other Authors: 李宜致
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/gvrvqg