International Market Entry Strategies of OBM Enterprise – A Case Study of Giant Company

碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === Owing to the global environmental awareness, as one of the green industry members - Bicycle industry is getting more and more attention all over the world. With the popularity of bicycle riding culture in the world, bicycle is no longer a traditional commuter...

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Bibliographic Details
Main Authors: Shu-Chen Chen, 陳淑娟
Other Authors: Ko Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/3ys5cq