The Influence among Commodity Imagination, Perceived Value and Purchase Intention; A Case of Cartoon Gifts in Convenience Store
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === The main purpose of this study is to investigate the influence among commodity imagination, perceived value and purchase intention, and the moderating effects of consumer involvement. Consumers of a convenience store in Taiwan aged over 18 were taken as t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8y63b4 |