The Effects of Corporate Image, Perceived Price, Service Quality on Relationship Inertia and Customer Lifetime Value - An Example of Vivian SPA

碩士 === 正修科技大學 === 化妝品與時尚彩妝研究所 === 103 ===   Abstract With the medical beauty becoming popular, the beauty products in direct marketing, online shopping and other operations have been threatening the traditional beauty SPA business models. The small or medium- sized beauty stores are facing a fierce...

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Bibliographic Details
Main Authors: Chang, Jui Ling, 張睿玲
Other Authors: Tsai, Wen ling
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/84239977726989674251