A Effect of Service Failures and Recoveries- A Study of TV Shopping
碩士 === 中國科技大學 === 企業管理系 === 103 === The importance of TV shopping increases in everyday life. TV shopping has entered a highly competitive era and has become the favorite of Taiwan's non-store marketing. In addition to increase sales by expanding the source of customers, TV shopping practitione...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23855946131488344443 |