Leveraging Successful Brand into A Different Industry–A Case Study of L Company
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 103 === Abstract Company L was established in 1962 and has been in the market of cooling towers for over 50 years in Asia. The company has established its own brand, and posses a relatively high market share in Taiwan and China. However, for the purpose of lo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58qr4j |