Exploring the Factors Influencing IM Stickers Purchase Intention: A Consumption Value Perspective

碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 103 === Stickers of instant messaging software are popular digital items in last several years, instant messaging software for users who get the stickers from many way, that are free to use and no time limitations, free to use and period, or buy. The digital items of...

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Bibliographic Details
Main Authors: Ci-Ting Ruan, 阮祺婷
Other Authors: Che-Chen Liao
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/2v93rx