The Good Horse Does Not Keep Resuming Things Given Up: The Discussion Of Tracking List Abandonment From Psychological And Behavioral Aspect.

碩士 === 國立中正大學 === 企業管理研究所 === 103 === Due to several reasons, consumers abandoned items in their virtual shopping cart. To solve the problem, firms developed tracking list to let consumers to store items they like but not intend to buy immediately until next time when they visit online store again...

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Bibliographic Details
Main Authors: Yu-Jie Sun, 孫毓婕
Other Authors: Shih-Chieh Chuang
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/vr9zz8