The study of the influence of community dependent and community identity of online brand community on brand trust.
碩士 === 國立中正大學 === 企業管理研究所 === 103 === Social networking sites (SNSs) have infiltrated into the daily lives of many people. Messages are therefore passed on through personal computers, tablets and smartphones. In an era when the platform has reached its maturity, many brand owners are striving to mak...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4bgxsz |