Comparison of Customer’s Perceptions of Service Quality and Customer Satisfaction and its Influence on Customer Loyalty between Jollibee and McDonald’s: Perceived Price as Moderator
碩士 === 真理大學 === 企業管理學系碩士班 === 103 === Fast food chains are in fierce competition and are growing in the Philippines. Because of this trend, this paper would like to investigate how the service quality of the top two fast food chains in the Philippines(McDonald’s and Jollibee) positively motivate cus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19969736589919233102 |