Online to Offline Experiential Value and the Effects on Customer Loyalty
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 102 === Past research on consumer experiential value is focused on either physical or offline scenery. This research intended to examine experiential value for online to offline (O2O) scenery and the effect on customer loyalty. We adopted dramaturgy theory an...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/xp9dbs |