Organizational Capability and Experiential Marketing– A case study of Canmeng Company
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 102 === Currently, the trend of consuming model has been changed from merchandise-oriented to service-oriented. A Beauty Salon is a good service example that provides a bridge of satisfaction to customers in a positive, personal, and social way. Therefore, this s...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/q23xw9 |
| Summary: | 碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 102 === Currently, the trend of consuming model has been changed from merchandise-oriented to service-oriented. A Beauty Salon is a good service example that provides a bridge of satisfaction to customers in a positive, personal, and social way. Therefore, this service experience becomes one of the most important factors for the customers to decide whether they want to pay or not for the service and redefines their repurchase intentions, since it represents the essence of customer identity. The Beauty Salon market is always under serious competition in Taiwan. Competitors are constantly thinking about how they can attract more customers using market strategies of organizational differentiation, combined with high efficiency production and investment of high quality factors in order to provide the best service experience.
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