Organizational Capability and Experiential Marketing– A case study of Canmeng Company
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 102 === Currently, the trend of consuming model has been changed from merchandise-oriented to service-oriented. A Beauty Salon is a good service example that provides a bridge of satisfaction to customers in a positive, personal, and social way. Therefore, this s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/q23xw9 |