The Relationship among Male Skin Care Products Product Knowledge, Brand Image, Word-of-Mouth, and Purchase Intention
碩士 === 元培科技大學 === 企業管理研究所 === 102 === In the past, the target market of skin care products is female, but after those years male began to care the pachylosis problem of their face, and the markets type of skin care products became different. The market share about male skin care products are raisi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/t58k3d |