A Study of Interactive Marketing Pattern Between Call Center Staff and Customers

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 102 === Due to the improvement of technology, and highly development of economy, the industry emphasizes more on telemarketing because of its instant, two-way communication and low cost. The purpose of this study is to explore common reactions from the customers, the...

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Bibliographic Details
Main Authors: Hsin-Yi Chen, 陳欣怡
Other Authors: none
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/50771896995239452004