The Study of Loyalty for Traditional Rural Markets-an Empirical Investigation of Cattle Fairs in Shan Hua

碩士 === 國立雲林科技大學 === 休閒運動研究所 === 102 === The aim of this study was to examine the relationships among destination images, traditional rural market recreation experience and loyalty at Cattle Fairs in Shan Hua. These relationships are explored for a sample of 268 visitors visiting in traditional rural...

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Bibliographic Details
Main Authors: Wang, Wan-Yi, 王菀儀
Other Authors: 李宗鴻博士
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/r3k7wx