A study on the customer participation and citizenship behavior in virtual communities from the perspective of social capital based on the case of online shopping forum.
碩士 === 國立雲林科技大學 === 資訊管理系 === 102 === Due to the rapid developments of information and communication technologies, online shopping has gained more and more popularity and related online shopping forums emerge as virtual community environments (VCEs) for interaction and communication of online shoppe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v765mf |