The Impact of the Crisis Communication Strategies on Consum-er-Company Identification:The Moderating Effect of Corporate Social Responsibility
博士 === 國立雲林科技大學 === 企業管理系 === 102 === Unlike previous research on crisis communication strategies,this study further examines whether maintaining corporate social responsibility can set up a safety net for corporates in the event of crises and mitigate their impact. We conducted three experiments to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e3h79y |