The impacts of user co-creation on Product Evaluation and Advertising Attitude

碩士 === 國立雲林科技大學 === 企業管理系 === 102 === With the globalization, technology integration, there are more and more tough competitions and narrowing profit of the market. The firms only focus on lowering the cost will bring failed after all, finding new ways of innovation and management are necessary...

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Bibliographic Details
Main Authors: Yi Ting Chen, 陳憶婷
Other Authors: Chyi Jaw
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/00813543166039284202