Price Competition between Brand and Generic Manufacturers

碩士 === 國立雲林科技大學 === 工業工程與管理系 === 102 === In this research, we consider that consumers have quality perception about their previous purchases, and thus consumers’ switching behavior is associated with gap of consumer perception. In such an environment, we demonstrate a transition matrix to explore th...

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Bibliographic Details
Main Authors: Guang-Jhih Chen, 陳廣致
Other Authors: Cheng-Han Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/90224404742579399435