Using the Theory of Planned Behavior Model to Explore Consumer’s Purchase Behavior toward Organic Food
碩士 === 國立雲林科技大學 === 工業工程與管理系 === 102 === The organic foods are healthier than conventional foods and are rapidly paid more attention by consumers. In order to understand the consumer behavior on organic foods, questionnaire is conducted based Ajzen’s Theory of Planned Behavior (TPB) to investigate t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41374302668246848517 |