Determinants of Promoting the Urge to Buy in Online Store Based on Perspective of Experiential Marketing
碩士 === 大同大學 === 資訊經營學系(所) === 102 === In recent years, both e-store and consumers pays much attention to the emergence of experiential marketing. Consumer experience seems to play an important role. Online stores motivate consumers to buy impulsively through creating the holistic experience of enjoy...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/smn2dz |