A STUDY OF CONSUMER’S INTENTION TO CONTINUE TO USE OR APPLY FOR THE DEPARTMENT STORE CO-BRANDED CREDIT CARD－THE MODERATING ROLE OF LOYALTY PROGRAM
碩士 === 大同大學 === 事業經營學系(所) === 102 === Marketers in Taiwan commence to use types of brand alliance strategies, especially co-branding. The big success of co-branded credit cards introduced by both the banking industry and the retailing industry in Taiwan to increase revenues and expand the market sha...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57k7de |