THE IMPACT OF SELF CONSTRUAL AND PRODUCT CATEGORIES ON PURCHASE INTENTION －TAKING FAMILY MEMBER AND FRIENDS AS MODERATORS
碩士 === 大同大學 === 事業經營學系(所) === 102 === As the tougher competition in the market today, coupled with the impact of the "materialism" consumers have begun to pursue "comfortable and enjoy" life, manufacturers have made possible segment, and to seize the different consumer groups in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qkvhqt |