The link between Information Trust and Purchase Intentions：Crisis Response Strategies, Corporate Image and Brand Awareness as moderators
碩士 === 德明財經科技大學 === 行銷管理系 === 102 === This research main through three home well-known brand Enterprise recently produced of food security event, using crisis response strategy, and brand awareness, and Corporate image as interference variable, discussion its Information trust degrees for purchase...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5av826 |