The Marketing Strategies of Hundred-year-old Companies in Japan : Discovery the Kyoto-brand Charms from Uji Tea

碩士 === 淡江大學 === 亞洲研究所碩士班 === 102 === According to the survey, Japan has the largest old companies in the world, especially in Kyoto. When it comes to Kyoto, we will think of the famous Uji tea. Therefore, this thesis might be deconstructed into two part. The first part is research about Japan old c...

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Bibliographic Details
Main Authors: Yi-Ping Liao, 廖翊萍
Other Authors: Hsi-Hsun Tsai
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/5fdx9z