Green Brand Lmage, Green Marketing, Government Policy and Green Purchase Intention-An Empirical Study on LED Lamp
碩士 === 淡江大學 === 管理科學學系碩士班 === 102 === The research purpose is to verify the effect factors the comsumers purchase the LED lamp using the findings to it''s five dimensions of consumer motivation, green marketing, green brand.Then we use SPSS18.0 and AMOS18.0 to solve this problem. O...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/n9dzed |