A Study of Consumer Purchase Intention for Application Promotional Advertisements:An Example from Group-Buying Application
碩士 === 淡江大學 === 資訊管理學系碩士班 === 102 === The global financial crisis started in the middle of 2007 and into 2008. During these bleak economic times, group buying rapid grown up as the result of the customers could get the service or product at the discount price. In a short time, lots of group buying s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85uh43 |