Towards an Understanding of the User Stickiness to Use Mobile Application Services

碩士 === 淡江大學 === 資訊管理學系碩士班 === 102 === With the continuous development of mobile application services, each user can choose what multiple services they want to use. However, most past studies focused on the technical views and few studies have explored the use behavior on mobile application services....

Full description

Bibliographic Details
Main Authors: Ching-Ying Lin, 林京螢
Other Authors: 吳雅鈴
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/g74455