A Study of Internet Insurance Product and Marketing between Taiwan and Mainland China

碩士 === 淡江大學 === 保險學系保險經營碩士班 === 102 === The emergence of internet has a significant impact on business model for the enterprise and lifestyle for human being. In order to satisfy market demand, improve competitiveness, the enterprises have gradually introduced the e-commerce concept into their b...

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Bibliographic Details
Main Authors: Ting-Ju Tsui, 崔婷茹
Other Authors: Jyun-Ji, Tien
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/73672100417936032483