The contribution of Exhibition in Cities’ Image Marketing: A Case Study on French Pavilion during Shanghai World Expo Exhibition
碩士 === 淡江大學 === 法國語文學系碩士班 === 102 === In the 21st century, globalization increases the competitions among cities. The urban development also becomes an important symbol of a country’s power. Many cities are active to seek and develop the potential local resources. In addition, they shape the city’s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89d3t7 |