The Effects of Multinational Enterprises on the Retail Industry of El Salvador: A Case Study of Marketing Competition between Wal-Mart and Super Selectos (2005-2012)

碩士 === 淡江大學 === 美洲研究所碩士班 === 102 === In the recent fifty years, the MNEs have not only motivated the development of the world economy, but also have a profound impact on the parent country of the corporate and the host country. Among them, the U.S. MNEs are the main actors of the international inves...

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Bibliographic Details
Main Authors: Cheng-Li Chin, 金正立
Other Authors: Ren-Yow Huang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/akwt94