The Effects of Innovation Capability and Corporate Image on Customer’s Satisfaction and Loyalty in Information Service Industry

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === Because the innovation capability plays a significant role in the information service company, so this research aims to explore the effects of innovation capability on customers’ satisfaction and loyalty. Today the domestic information service companies face...

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Bibliographic Details
Main Authors: Xin-Yu Lu, 盧欣瑀
Other Authors: 王居卿
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/08179479378208410859