A Study of The Key Factors Influencing the Buying Intention of Green Shampoo
碩士 === 淡江大學 === 國際企業學系碩士班 === 102 === Shampoos are a necessity of daily life. With the rising of “Lohas”, green consumption has gradually become the mainstream in the market. Major shampoo companies have developed organic, green, eco-friendly shampoos to grasp the market. The purpose of this study...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02208684813983227838 |