The Impact of Perceived Value and Product Knowledge on the Formation of Purchase Intention toward Organic Food - the Perspective of the TPB model
碩士 === 淡江大學 === 國際企業學系碩士班 === 102 === As the advancement of technology, people start to purchase the quality of life and health, in the same time, the issue of environmental protection is also become popular. Therefore, the natural and nontoxic organic food is paid attention. In Taiwan, organic sto...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pg4tts |