A study of product placement effectiveness in Music Video
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === Nowadays is the era of multimedia. The impact of the traditional TV ads is much less effective than the past. In recent years, with the widespread usages of the internet & the faster speed of broadband connection, to promote products or services online h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/775hh9 |