The relationships among caused- related marketing, corporate image and purchase intention of telecommunications industry-the moderating effect of trust
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 102 === Duing to the global telecom liberalization trend, Our domestic Telecom began entering into the free competition marketing, the most important challenge of the domestic telecommunications operations in the future is how to provide a wide range of services and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24r4hc |