The Study of Micro Film Advertising：From Uses and Gratifications Theory
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 102 === With the advancement in technology and popularity of internet, the communication of new technology has changed people life and reading habit. Like micro-film advertising, it sprung up in recent years and seems to create a new communication bridge for consume...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91271313086448293971 |