Investigating The Effects of Mere Virtual Presence with Product on the Brand Attitude and Purchase Intention With Social Transparency and Construal Level

Investigating The Effects of Mere Virtual Presence with Product on the Brand Attitude and Purchase Intention With Social Transparency and Construal Level

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === This study aimed to discuss two types of interpersonal virtual product experience－Mere Virtual Presence with Product Experience (MVPE) and Mere Virtual Presence (MVP) on advertising effects including brand attitude and purchase intention of online brand commu...

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Bibliographic Details
Main Authors: Yen-Chi Chu, 朱彥綺
Other Authors: Ching-Jui Keng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/q8ts9f

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