Investigating The Effects of Mere Virtual Presence with Product on the Brand Attitude and Purchase Intention With Social Transparency and Construal Level
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === This study aimed to discuss two types of interpersonal virtual product experience－Mere Virtual Presence with Product Experience (MVPE) and Mere Virtual Presence (MVP) on advertising effects including brand attitude and purchase intention of online brand commu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q8ts9f |