A study on Value Proposition Resonance, Brand Identification and Brand Community Identification toward Purchase Intention - Using Masstige Apparel Industry as an Example
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === The use of the construct“value proposition”is becoming prominent on the issues of marketing. In the generations of information explosion, how to extract value from big data is a hard work. It accelerates the innovation of bussines model. All you have to do is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6brqhs |