A Study on Brand Image, Perceived Risk, Service Quality and Multi-Channel Transaction Transformation Decision – The Case Study of the Cosmetic Industry
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === Due to the popularity of the network, the Internet population are increasing; moreover, the network has been gradually changing our lifestyle and shopping patterns. In recent years, many manufacturers have adopted the model of multi-channel to increase their...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/nwvu8c |