Mobile Shopping、Website Interaction、ConsumerShopping Behavior and Shopping Website App Loyalty- An empirical investigation of the nine mobile shopping website App-

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === Today''s marketers are faced with a daunting challenge: With the rapid explosion of smartphones, consumers stay connected almost all the time, so-called "bow family" or "mobile consumer" is also increasing. Continued rapi...

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Bibliographic Details
Main Authors: Vuong-Hong Duong, 楊王鴻
Other Authors: 胡同來
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/9ws634