| Summary: | 碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === Textile industry is the third industry in Taiwan, and is also Taiwan''s fourth foreign exchange industry. During 60 years of development, Taiwan mature textile industry can quickly be adjusted to meet the international market demand. Facing international environmental regulations, progress of the manufacturing technology and green consumption tendency. Letting the heavy pollution textile industry gradually becoming environmental textiles industry and producing environmental apparel on the market, and this trend will become increasingly apparent in the future.
Therefore, this research would like to quote Aaker (1991) mentioned that brand awareness as a necessary factor in the process of communication, and he defined this key variable had precedence over all the procedures. Taking brand awareness and then adding the brand image, perceived value and purchase intention to explore those factors’ relationships in environmental textile fabrics.
This survey takes consumer of the environmental apparel industry to discover different variables of relationship. The survey is expected to make contributions to provide marketing and manage environmental apparel brands.
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