A Study of the Brand Awareness, Brand Image, Perceived Value and Purchase Intention – Take Environmental Apparel as Example
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === Textile industry is the third industry in Taiwan, and is also Taiwan''s fourth foreign exchange industry. During 60 years of development, Taiwan mature textile industry can quickly be adjusted to meet the international market demand. Facing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8g2hme |