An Investigation of User’s Behavior Intention Based on the UTAUT and Privacy in Using the Software of Mobile Communication -A Case Study of LINE App

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 102 === Multi-function and smart phone has become mainstream and been increased dramatically in mobile phone market. The mobile communication apps play the important roles in new communication. Ubiquitous feature also meets the needs of users receive instant me...

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Bibliographic Details
Main Authors: Man-Chun Lee, 李曼君
Other Authors: Sen-Kuei Liao
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/33q586