A Study on the Development of Dual-Brand Business Model─ A Case Study of Cheng Shin/ Maxxis
碩士 === 東海大學 === 企業管理學系高階企業經營碩士在職專班 === 102 === After 1980s, the manufacturing industry in Taiwan has prosperously been developed. Consistent production process of supply chain rapidly enlarged capacity and established a fine reputation of “Kingdom of OEM” for Taiwan. However, along with the rise of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vy56kv |