The Study of Effect of Brand Endorsers Credibility on Consumers’ Purchase Intention─An Example of Disposable Contact Lenses
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === Since 2003, the government allowed to be advertised daily disposable contact lens on television media, the domestic and foreign brands have put full effort into advertising marketing, which greatly increased the intensity of consumers’ choosing contact lenses...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/889xp9 |