Challenges of the Smiling Curve for Pharmaceutical Manufacturing in Taiwan:Using ICSC Data

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 102 === Acer founder Stan Shih explained manufacturing industry should expand both research innovation and brand marketing to enhance the added value of industry. The purpose of this research is to investigate the effect of brand development, and operation of digitiz...

Full description

Bibliographic Details
Main Authors: Wu Po Chang, 吳柏漳
Other Authors: Jwu-Rong Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/99462g